To celebrate the new X-Games scratch tickets from the Colorado Lottery, we hid a picture of the "X" somewhere on the site and it was the listener’s job to find it! From January 21 through February 15, the "Hidden X" was hidden on a different page each day. Once you found it, the listener clicked the "X" and registered to win daily prizes, like 10-packs of Colorado Lottery X-Game tickets, dinners out, bowling fun, show tickets, CDs and more. All daily winners automatically qualified to win weekly grand prizes of either an Xbox 360 or a trip to Ixtapa, Mexico!
We posted the daily winners online. We ran on-air commercials and website banners advertising this promotion to our listeners. The promotion was also included in our weekly newsletters over the 3 week promotion. We had over 2500 listeners register to win over the 3 weeks. Colorado Lottery has committed to another similar campaign in August 2008.
Run for the RIV
The KWLI Morning Show invited listeners to register online for a chance to win a trip up to Blackhawk, CO and spend the day at the Riviera Casino. The contest had positioning on the KWLI homepage along with run of site banners. We had over 260 registrants in 4 days! Only 10 could win. The contest proved the success of a promotion combining on-air and digital.
Dishler Laser Institute
Banners, Pre-Roll, Streaming
Dishler signed up to run banners, pre-roll, and streaming last October (2007) with KWLI. KWLI continues to be the 3rd most referred site to www.dishler.com, right below Google and Yahoo.
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